I’ve been putting off this blog for years. Start today girl!

Hi! My name’s Aimee. I’m a designer and I live in London. 💂🌂🇬🇧🎡🖌🎨📝

A few years back, I measured and drew out my first habit tracker to help me get my shit together.

Now, I’ve shared my printable habit tracker and planners with lovely, creative souls all over the world through my Etsy store, Aimee Today Printables!

Aimee Today Printables. Printable planner and habit trackers. Aimee Today blog

Btw, have you seen the Michelle & Aimee show? Michelle Rohr and I chat about what it takes to grow a thriving printables store, using our intuition so life just flows better, and doing what scares the crap out of you as a route to your dream life.

The Michelle & Aimee show on Youtube. Printables buisness, using your intuition to let life flow better, and doing what you fear most as a route to success!

I’ve been wanting to start this blog for YEARS

As a way to document my progress, prove to myself I’m moving forward and to hold myself accountable. You know, to actually do the things I say I want to do!

But something always held me back… 🤔

I heard many people say that we stop ourselves because of fear of failure, fear of success or being judged my the people around us or strangers on the internet.


That’s all valid, but for me there was still a missing piece. 🧩

Today, I think I’ve finally uncovered what my real wall has been.

The real wall

Wall Painting. Aimee Today Blog

Accepting who I am, exactly where I am right now.

You see, when you set out to document and show your day-to-day, you have no choice but to face your current reality – because that’s the plot of the video/blog/journal!

Which means no more living in my warm, fluffy visions of the future where I have blemish-free, butter-smooth skin and perfectly parallel-parked teeth.

The same vision where I’m already an accomplished artist and entrepreneur, living an instagram-hall-of-fame life that would make my past self puke.

Today, I turned the camera towards my face and immediately sweat starts pouring 💦💦 down my sides, hands begin to shake like I haven’t eaten all day.

I needed to get honest with myself…

That dream Aimee? 💭🦄She doesn’t exist yet.

But I’m here in her place and I’m a work in progress.

Before the thousands of hours it takes, creating crappy stuff, practicing, learning.

Stumbling through cringey mistakes out loud so everyone you know can see that you don’t have your shit together.

Cat illustration "You'll probably be fine." by Aimee Johanan on Aimee.Today Blog.

Alas! We have a loooong way to go.

And you know what? That’s ok.

Because all the fun happens on the way to becoming our dream selves.

Turns out, the fun part isn’t what we expect

Summer 2015. Aimee.Today Blog

📆Summer 2015.

In preparation for my first serious hike in the Alps with Matteo, I committed to build some strong legs. 🏃‍♀️

Every day for a month I set my thighs on fire 🔥doing 1-2 hundred squats.

I LOVED getting stronger and ticking off the little hearts on my habit tracker.

Habit tracker. Aimee.Today Blog

When finally I climbed my first proper mountain, it was such a rush!

My new strong legs – lunge after lunge, adapting to crumbling paths, hail stones and dangerous stoops that required both hands and feet to lever ourselves to the next tier.

Mountain hike sketch. Aimee.Today blog

Eventually, we arrived at the top. And it was…fine. Nice, you know, for a spectacular mountain.

We enjoyed it for about 5 minutes.

Surprisingly, I realised that I wasn’t climbing just to reach the top.

It was more fun to ✨ transform ✨ myself.

From weak legs, huffing & puffing up the London underground escalators, to lunging up a mountain and enjoying it!

Your reminder: This moment is the fun bit

Seeing our next-level selves emerge as we’re DOING. SCARY. THINGS.

Like building our design skills ✏ from scratch, forming our random thoughts into something another human can understand, and putting our art on show 🎨for everyone to see (oh hey relatives and all my ex-fashion colleagues)...

For instance: how good does it feel when your third drawing is a little better than the first?

Or when you reach your first 100 sales and remember that you were once staring at a big fat zero?

What's that project you've had in the back of your mind for years? That dream you know you want to start on, but instead you find yourself endlessly procrastinating? For me, it was this blog... and making art. But today, I've finally uncovered what was holding me back and no, it wasn't fear of failure! In this video I share my realisations, reframes, and a key to allowing ourselves to START our dream projects! Hope this inspires you to take some action with me TODAY! :D . Aimee.Today blog.

Or when you realise you didn’t have to worry about money this month, lightyears away from when you only had £9.81 in your bank account?

Really, really, really good.

And if you’ve not experienced any of the above, think back to a moment when you were a newbie at something that just feels normal for you today.

Maybe that’s navigating a chaotic school-run or baking a delicious banana bread (my first baking involved a candy-pink Tom & Jerry ready-mix).

Banana bread. Aimee Today Blog

Here’s the thing: fun can be a triggering word

Because it may not always feel like fun as you’re emerging.

In fact, it may feel ugly-cry-awful, snot-pouringly painfulcan’t-breathe-impossible at times! 😭

But if we can re-focus again and again on how badass we’re becoming  🦄💪and how much more we can express 🗯💛 with our new skills, then it’s all worth it.

So how do we accept ourselves now?

Earlier this week, I was chatting with two of my mastermind buddies, Michelle and Hannah.

We spoke about how Michelle is always so calm and collected 😌and I tend to be the flappy one 😬, panicking about sharing embarrassing or risky stuff in our Youtube show.

“How do you do that?” I asked her.

“It’s because I can see the story already.” 📗📖📚 She said.

At the same time as we’re struggling to push through our personal walls and publish a scary episode, she’s able to zoom out and see that this little struggle is just page 32 in her inspirational memoir. And it gets even better, the more you read!

All heroic tales begin with a small someone living a normal, sort of stunted life. Who had no idea of the extraordinary stuff they were capable of.

So don’t bollock yourself for not being successful already; your current self is essential to a good story!

(Ahem, movie voice)

🎬🎥🎞 “So that’s how she overcame her fear of her pimples with the world and finally became a millionaire.

You now, have reached a critical point in your story line

And you know it.

It’s time to come out of hiding in all your beginner glory and initiate your real-world training.

So put on the cape and practice being the unlikely superhero that nobody expected you’d be.

The truth is, You and I, we won’t become our superhero selves JUST by dreaming about it.

We’ll get there day-by-day, bit-by-bit, making our art in the real world.

You’re in the right place, so start now.

Tell me, what have you been putting off for years that you could start working on now?

Leave a comment below and let me know 1 mini step you’ll take to get your project going!

I can sense, your memoir will be a good one…

Thank you sooo much for reading. I hope this inspires you to take some action with me today!

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P.S. (there’s always a P.S.)

I’ve been really lucky to have had the most incredible conversations this last week with people I admire so much. They’ve each helped me to untangle this message and get back on track, making stuff again! Thanks so much Mama, Matteo, Michelle, Jess, Michelle, Hannah and my coach Johnny! 🙂

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